Salvatore Ferragamo launches L'Icona to celebrate its 35th anniversary of the most recognized shoe from the House of Ferragamo: the Vara. The mid-heel Vara was first introduced in 1978. In 2007, following in the footsteps of the Vara, the Varina debuted. The Varina, a ballet flat seen among Hollywood’s A-list, features the same bow and plaque details.
In celebration of L'Icona, you can customize and create your own Vara and Varina, reflecting your unique personal style. Choose from custom colors, materials, hardwares, widths (narrow, standard, wide, extra wide), and even add your initials to the sole!
The world's most modern and iconic women have customized their own pair of Varas or Varinas, along with their own wardrobe and favorite Ferragamo pieces.
21 girls, 21 days, one Ferragamo icon.
"Iconic style is timeless...whether it's a black-and-white photograph, the most incredible Christian Dior blazer, a Ferragamo dress. It's something that last a lifetime. Vara is iconic because it's timeless and incredibly elegant for any generation. The colors make me happy."
Purchase Olivia Palermo's Custom Salvatore Ferragamo Vara Shoe
Miroslava Duma photographed at a private residence in Moscow, Russia.
"What's iconic? We say in Russia that everything that's genius is simple." MIROSLAVA DUMA
Purchase Miroslava Duma's Custom Salvatore Ferragamo Vara Shoe
"When I think of something iconic, I usually think of something that has a history: a photograph, a film, an old movie star, a singer, an artist. Iconic people and clothes come with history and a story. What makes the Vara shoes so special is that it has a history: it was created in the Seventies to be a heel that's accessible and still chic. Now there's so many colors in the Varina flat version, I wear them every day - and feel like I'm wearing something that tells a story. "
Purchase Camilla Belle's Custom Salvatore Ferragamo Vara Shoe
"It's the perfect flat. Whichever color you choose, it's always timeless, cool, and elegant. It's ideal to wear every day, and makes any outfit look effortlessly chic.”
Purchase Lily Aldridge's Custom Salvatore Ferragamo Vara Shoe
Create your own customized Vara or Varina shoe.