I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.
H&M's Autumn/Winter 2013 collaboration features Parisian designer Isabel Marant. The highly anticipated collection will be available from November 14, 2013, in around 250 stores worldwide and online. The collection features clothing and accessories for women. Isabel will also, for the first time, create a collection for men.